The PVP had the pleasure of listening to Brenda McGiverin telling us the benefits of advertising with Channel 22 WWLP. WWLP-22 News is an NBC affiliate serving Hampden, Hampshire and Franklin Counties, as well as surrounding areas in Western Mass; reaching as far north as Windham County VT and as south as beyond Hartford County CT. Ch. 22 strives to provide local news coverage with an emphasis on community involvement. Their station is committed to having the most up-to-date transmission facilities and state of the art equipment.
WWLP-22 News reaches 215,000 households per week (according to the Nielsen, May 2009 ratings) and WWLP.com is the #1 news and information source for multi-media broadcast websites in western Mass.
WWLP-22 News strives to be the source for local News, Weather, and information in Western Mass through the use of three multi-media platforms: TV, on-line as well as mobile. Speaking of mobile, since 22 News has done quite a bit of market research giving results that say goodbye to landlines and hello to mobile, staying up to speed with the demand of what consumers are looking for, in May 2009 WWLP launched its new iPhone app. Proving it’s market research correct, there has been over 2000 downloads since its launch, over 100,000 page views per month, close to 2000 unique users per month as well as over 50 pages per user per month. It is all about supply and demand, and WWLP 22 News knows what the masses are looking for.
Brenda also explained to us that television advertising simply reaches more customers. Some folks feel that television advertising is too expensive; on the contrary, television proves to be the most cost-effective way to advertise. Some folks feel that filming a television commercial is too difficult and time consuming. Ch 22 has a production team that makes it very feasible to film within three days and makes changes within 24 hours. Branding is one of the most important things when target marketing, and television is a good way to brand yourself.
After Brenda’s presentation, we were able to tour the station and I will have to say it feels much larger from the inside then when you view it on the screen. It is quite impressive and professional how everything is set up.
Brenda is very knowledgeable about television marketing and walks a good talk with her customers. If it looks as though you are thinking of a new advertising campaign and never thought television was for you, give Brenda a call, and have her go over some numbers with you to see if television advertising would be a good fit. Brenda will help you determine your specific targets as well as advertising goals.
Together you will prepare a schedule to help you reach your target demographic while remaining within your budget. We keep the process simple. To contact Brenda call 413-377-2034 or email brenda.mcgiverin @wwlp.com
Brenda, thanks for some wonderful information to help us further our businesses.
Mary-Anne DiBlasio
Western Mass Wellness
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