Business West & Healthcare News take PVP by storm!

From the wonderful lunch at Lattitude – West Springfield to the complimentary wine at the tables, both Mike and Gwen gave us loads of information to go home with. There is advertising and then there is advertising…

Both Business West and Healthcare News pinpoint the news specifically to the target market you are looking for… the folks who actually spend the money in our local community. The average household income of their readers is $104K (HCN) - $151K (BW). (Much higher than some other local venues). Now these are the folks you want to be in front of… continually. MARKET SATURATION!!! The way people find you!

Both Gwen and Mike tell us that being in front of your target market on a regular basis is key. That is why both publications offer discounted rates for multiple listings. You want to be sure your potential customers know who you are, and see you on a regular basis. If they see you once or twice, they may forget (4) months down the road when they are looking for your services. They may at that point slightly remember, go back to an issue of Business West or Healthcare News only to find ads of your competitors… and not you. Don’t let this happen.

For Healthcare News… Every doctors’ office, hospital and wellness center has a copy… If you are looking to break into the healthcare field, Healthcare News is the way… Both Healthcare News and Business West is read by their readers. They have found that these issues are read cover to cover. For Business West… it is a paid subscription, so folks purchasing them want the information. They also have a specific Real Estate section that you can list and/or find office space in the local community.

They both have varying subjects month to month that you can be sure to piggyback onto as far as your similarity to the subject. If you are a therapist, you can be sure to get a larger ad in the Mental Health Month of the HCN. If you are an attorney, be sure to get into one of the BW editions that focuses on law. There are many ways that you can also advertise your business in addition to the ads. Do you have something newsworthy? A new addition to your staff perhaps? A new division to your company? Have you moved? Press releases are a great way to get the word out there in addition to having ads. Not only are you advertising your company, you are also sharing with the community something newsworthy that has happened. Keeping the people up to date with your business… literally… What about upcoming events? Be sure to get them complete information at least one month prior to the event to get proper coverage.

Then, of course, you have the Healthcare News and Business West Resource Guides. You can list your business and be in front of folks that are looking for your service. The Resource Guide is well utilized amongst business professionals that receive both the HCN & BW issues. They keep it and utilize this as their reference guide when in need of a local service… you want to be sure you are part of this… you want to be sure to get in front of the folks that are going to need you, when they need you, and since that is never a guarantee as to when, that is the reason why regular advertising is such a key part of your business plan. Everyone needs you, that’s why everyone needs to advertise otherwise no one will ever find you… Be sure to get your information for the Resource Guide to Gwen and/or Mike no later than August 1st.

One last thing, but certainly not the least… Gwen has begun a fabulous Luncheon Series at Pazzo’s downtown once a month. She has had two keynote speakers so far, and taking it from someone who has attended both… They are the best $10 you can spend. Precise information given in a casual atmosphere with great food and great company. I know Gwen had been troubleshooting this idea for some time, and then she just took the torch and ran with it, well… kudos to you Gwen for an incredible way to get community together, involved and informed!

If you have any questions for Mike or Gwen, be sure to contact them directly:

Michael Hurczyn
Account Executive, Business West
1441 Main Street Springfield, MA 01089
PHONE – 413 781 8600 FAX – 413 781 3930
EMAIL –hurczyn@ businesswest.com
WEB ADDRESS- www. businesswest.com

Gwen A. Burke
Senior Account Executive, The Healthcare News
1441 Main Street Springfield, MA 01089
Phone (413) 781-8600 Ext.16 Fax (413) 781-3930
EMAIL - gburke@ healthcarenews.com
WEB ADDRESS - www. healthcarenews.com

thank you,
Mary-Anne DiBlasio